Are You Right For Fashion Merchandising?

When you work in fashion or merchandise marketing, your career may include such diverse roles as buyer, account executive, store manager, merchandise coordinator, showroom manager, or a merchandise planner (also known as a merchandise allocator). If you are drawn to these positions, you most likely possess a unique set of interests, talents, and personal qualities. Take a look at the information below. Do you feel like a lot of it describes you? If so, you might enjoy and be a great fit for a career in merchandise marketing.

A Fashion Merchandiser’s Interests

If you are considering a career in fashion merchandising, you might have interests in things like:

  • Fashion
  • Shopping
  • Business
  • Advertising and marketing
  • Culture and consumer behavior
  • Global business
  • Apparel industry management
  • Pop culture, trends and/or celebrity culture
  • Interior design and visual merchandise displays
  • Event planning
  • Brand image
  • Styling
  • Apparel manufacturing


Talents of a Fashion Merchandiser

You may have natural talents like some of the following:

  • You have a knack for trends, especially the ability to predict what the next “must-have” item is going to be
  • You thrive in a fast-paced environment
  • You think critically
  • You enjoy organizing events or projects
  • You love a challenge
  • You enjoy researching what influences people, or what makes them “tick”
  • You have effective public speaking skills, or enjoy building strong relationships
  • You have great taste and personal style
  • You enjoy styling wardrobe and outfits together


Personal Qualities of a Fashion Merchandiser

When you work in the exciting, fast-paced world of fashion merchandising, your success will be aided by personal qualities like these:

  • Intelligence
  • Leadership skills
  • Organization and attention to detail
  • You’re a team player, and enjoy collaborating with others
  • Creativity and visual learner
  • Naturally curious and observant
  • Interested in research and analyzing data
  • You have “big picture” ideas
  • You’re assertive or have a confident personality
  • Critical reasoning skills
  • You Work well under pressure
  • You Enjoy budgeting and organizing