Fashion Brands That Make A Difference
Fashion merchandising isn’t just about creating and selling apparel and accessories to the insatiable consumers around the world. In today’s global community, fashion merchandising is also about building a brand that gives to worldwide causes to make a difference in the lives of the less fortunate.
Los Angeles based fashion designer Tina Tangalakis worked as a wardrobe stylist on film and television projects prior to participating in a volunteer program in Ghana, West Africa. It was at this juncture of her career that not only did she decide to combine her love of art and humanitarian work, but to also partner with Hohoe, Ghana African seamstress Beatrice Agabe to create the fashion line, Della LA.
In addition to providing the Ghanaian women with jobs, Della also educates them in entrepreneurship and ways to escape poverty. Recently, Vans partnered with Della LA to sell one-of-a-kind shoes, featuring fabrics by Della. Other items sold include handbags, men’s pocket squares, headbands, and iPad cases.
When you think of fashion designer Michael Kors, you probably think of his mega-fashion empire including his womenswear, menswear, handbags, jeans, shoes, and accessories lines. He’s even been dubbed the ‘king of jet-set sportswear’. Well, he does a whole lot more than just that.
He partnered with the WFP/World Food Programme for his cleverly entitled campaign, ‘Watch Hunger Stop’. For every watch purchased, 100 meals are donated. The goal is to donate 5 million meals, and so far, 3.4 million have been delivered.
Until last year, Kors was a judge on the Emmy-nominated fashion reality television program Project Runway.
FLOTUS Michelle Obama wore his black sleeveless dress in her first term official portrait as First Lady. In 2013, Kors was selected for The Time 100, the magazine’s list of the 100 most influential people in the world.
Fashion brands do make a difference outside the realm of those of us who consume their products. Many seek to change the world with their community involvement efforts. Let’s support those that do.