Sep

23

Fashion Merchandising for the Plus Size Woman

by Kaycee Hale

Fashion merchandising serves every customer, but sometimes it serves some better than others. How well does it do for fashion marketing to the big and the beautiful, the plus-size woman, that glorious glamazon who is a real woman?

Real women want chic, stylish, and fashion forward apparel, shoes, and accessories just like their sizes O-4 friends, right? Today’s American fashion market deems plus-size a size 14 or above. Many stores simply don’t carry clothes for women above a size 12, or if they do those fashion items are definitely not the trendiest pieces you’ve laid your eyes on.

Ah, but there are fashion merchandisers who have come to our rescue.  It’s widely known that H&M is trendsetting, fast-fashion, as well as affordable. Have you seen their plus-size line, H&M+? Even though not all of their stores carry the “+” line, just click your way through their website for some really special items.

You might not be aware of Simply Be. It’s a British-based fashion apparel company that carries sizes 10-28 exclusively. One of the best fashion merchandising aspects about the store is their flat shipping rate of $8.95 US. Terrific, right? When you visit their site, don’t forget to browse their sale section. It’s marvelous!

One more to add to your list.  ASOS is yet another UK fashion favorite of mine. Their standard US shipping and returns are free. Check out their Curve and Inspire plus-size line. You’ll be pleasantly surprised.

And of course–you must preview Forever 21′s plus-size line called Forever 21+. This fast-fashion merchandising powerhouse is masterful in its selection of fashion trending apparel.

Fashion merchandising has surely come a very long way.

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