GAP Named The Most Community-Minded Fashion Brand

by Kaycee Hale

The Civic 50 recently recognized Gap Inc. as one of the most community-minded fashion companies in the nation. Launched in 2012, The Civic 50 is a national initiative to survey and rank S&P 500 corporations on how they engage with the communities they serve and institutionalize those practices into their corporate culture.

 The community-oriented programs initiated by GAP Inc. provides the focus of their apparel merchandising and human capital strategic investments toward supporting youth, women, and volunteers. In order to support young people in preparing for life as an adult, in 2007 GAP Inc. launched This Way Ahead, a program that provides job readiness training and paid internships for underserved youth.

GAP uses paid internship opportunities in its stores to engage over 1,000 youth in San Francisco, New York, and Boston to provide them with training in both hard and soft lifeskills. The Huffington Post reported that 75% of This Way Ahead interns have been hired as store associates, and that they have a lower turnover rate than GAP Inc.’s other employees.

GAP Inc. started P.A.C.E. (Personal Advancement & Career Enhancement) programs in 2007 to improve the lives of the women that make their clothes. More than 25,000 women in 7 countries, including India, China, Vietnam, Sri Lanka, Bangladesh, Indonesia, and Cambodia have participated in P.A.C.E.

The GAP brands include Gap, GapKids, babyGap, GapMaternity, GapBody, Banana Republic, Old Navy, Piperlime, Athleta, and INTERMIX.

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