Dec

14

New Jobs in Fashion Merchandising: Social Media, Digital Marketing & More

by Mani

As mobile technology continues to evolve at a rapid pace, retailers are constantly adapting new methods to connect with consumers using new forms of merchandise marketing that didn’t even exist a few years ago.

This is good news for students who will soon be entering the fashion industry job market after earning a degree from a fashion merchandising college. As fashion companies embrace new marketing methods, there is a demand for careers that weren’t previously available in areas like social media, and digital public relations.­

Fashion website Fashionista.com recently published an article, “Fashion Jobs that didn’t Exist Five Years Ago” that explores this topic. The article cites many leading fashion companies like CHANEL, Condé Nast and Burberry that have created new full-time positions dedicated to digital merchandise marketing strategies. Read more details below about some of these exciting new fashion merchandising career opportunities.

Photo: Sally Singer was recently announced as the first-ever creative director of digital at Vogue. Image courtesy of Fashionista.com.

Sally Singer was recently announced as the first-ever creative director of digital at Vogue. Image courtesy of Fashionista.com.

Social Media Manager/Coordinator/Strategist

“Companies from Barneys to Chanel to Condé Nast hire full time employees to handle aspects of social media,” states Fashionista.com.

Online Content Creator

Fashionista.com pinpoints companies from Shopbop to Tory Burch to Rag & Bone to Target that currently offer some sort of blog and/or online content updated daily.

Digital Public Relations (Digital PR)

PR Consulting, KCD, Burberry and Nordstrom all have at least one person whose role is to work with online media outlets. These demanding roles require the ability to meet extremely short lead times and a new PR approach.

Fashion Tech Startup Founder

With new technology and communications come new business models like one-of-a-kind ecommerce retailers Warby Parker and Moda Operandi, there is plenty of opportunity for young entrepreneurs to enter the fashion industry.

 

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