Pantone Color of the Year for Beauty & Interiors

by Kaycee Hale

When Pantone announced its Color of the Year, as always–the fashion industry put its collective creative pants on and took some serious apparel industry, merchandise marketing notice.

What is the 2014 Color of the Year? It’s PANTONE 18-3224, Radiant Orchid.

Chosen as an invitation to innovation, Radiant Orchid “encourages expanded creativity and originality, which is increasingly valued in today’s society”, said Leatrice Eiseman, executive director of the Pantone Color Institute. It is a captivating purple with an enchanting harmony of fuchsia, purple, and pink undertones.

In fashion, the dazzling attention-getter Radiant Orchid permeated the runways during the spring 2014 fashion shows. Fashion designers including Juicy Couture, Yoana Baraschi, and Jackie Fraser-Swan incorporated it into their spring collections in a variation of hues. Pantone says that this hue will definitely carry into men’s and women’s clothing and accessories throughout next year.

Radiant Orchid is not only fashion’s color of the year, but it’s also perfect for the beauty and interiors industries.

JCPenny. Pantone partnered with JCP to create an exciting new bed and bath collection. The colors were chosen especially to empower the customer to tell her own home color story. So whether you’re on the hunt for fluffy, soft solid towels to brighten up your bathroom with a fabulous pop of color, or you want to add a tantalizing splash of color to coordinate with your bedroom mood, Radiant Orchid should be your choice.

Sephora. United by a passion for color, Sephora, a leading beauty specialty retailer, and Pantone combined their expertise create a colorful line of cosmetics and accessories.

Petal-soft or vividly intense, the limited edition Color of the Year Collection from Sephora + Pantone Universe provides a modern, feminine jolt of color for eyes, lips, cheeks, and nails.

This is the year of Radiant Orchid, so don’t use it sparingly. Enjoy.


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