Jan

21

Posts Tagged ‘fashion merchandising college’

by Mani

The role of Product Developer in the fashion industry is an exciting and dynamic career option. Product development is a broad description for many fashion merchandising careers that cover many aspects of the apparel industry, from design to manufacturing. Fashion careers within the product development field could include (and are not limited to) Product Developer, [...]

Posts Tagged ‘fashion merchandising college’

by Mani

There’s no denying the influence of social media on fashion brands and retailers, especially those that are strictly E-commerce or online retailers.  Interestingly, recent studies indicate that for now, fashion merchandisers consider social media as a medium to “build up brand awareness and customer loyalty” rather than as a way to drive immediate sales, according [...]

Posts Tagged ‘fashion merchandising college’

by Mani

For independent fashion designers, a fashion showroom is an essential part of their business where the majority of their sales are generated. Showrooms are where buyers visit to browse current designer collections and place orders from showroom representatives. A showroom may house a single fashion designer’s merchandise, or multiple fashion designers’ merchandise. Fashion merchandising colleges [...]

Posts Tagged ‘fashion merchandising college’

by Mani

At a fashion merchandising college, students are well informed of the most current, innovative ways in which fashion businesses are marketing their merchandise. One facet of a fashion company’s merchandise marketing strategy includes the design of its printed catalog or other printed promotional materials. Print collateral such as flyers, lookbooks and catalogs should visually reflect [...]

Posts Tagged ‘fashion merchandising college’

by Mani

In fashion merchandising colleges, marketing students study the trends that affect consumers’ buying habits. Check out four trends influencing the fashion market today: #1 The Customer Reigns Supreme Retailers are realizing that in today’s market, the customer is not only right, the customer reigns supreme when it comes to shopping. With more options than ever [...]