Dec

30

Posts Tagged ‘fashion merchandising’

by Kaycee Hale

Oh how “Precious“! Precious Kilburg, that is. Much of the talk you hear about fashion merchandising, creative entrepreneurship, and boutique ownership these days centers around (1) marketing strategies, (2) social, graphic, and digital media usage, and (3) customer acquisitions. I recently discovered a story that combines fashion merchandising, creative entrepreneurship, and boutique ownership with a [...]

Posts Tagged ‘fashion merchandising’

by Kaycee Hale

We’re on serious count down right now. Let’s see. We’ve already experienced the retailers’ Black Friday [earlier than usual--it actually started on Thanksgiving Day], Cyber Monday, and Small Business Saturday. Did you get everything done? I didn’t. Hummm… I don’t know about you, but I’m rather anxious about getting all my holiday gift shopping done. [...]

Posts Tagged ‘fashion merchandising’

by Kaycee Hale

Los Angeles emerges as the world’s newest fashion capital? Are you kidding me? Los Angeles has always been a fashion capital. We are not just “having a monumental moment”; we “own” this apparel manufacturing, design, product development, and fashion design time. California owns the 21st century. Mind you–indeed, I proudly admit that I am tremendously biased! Remember [...]

Posts Tagged ‘fashion merchandising’

by Kaycee Hale

Amazon.com. Need I say more? For those of you who’ve not paid much attention to this online retailing juggernaut, here’s a brief summary of some important business management facts. Founded in 1994 by Jeff Bezos; headquartered in Seattle, Washington Full-time employees – approximately 97,000 Traded on the NASDAQ 100 under the symbol AMZN; 52 week range [...]

Posts Tagged ‘fashion merchandising’

by Kaycee Hale

Fashion merchandising is no longer about just merchandising, marketing, and promoting branded apparel. The current fashion business strategies encompass looking for equivalent opportunities to reach as many global customers as possible. Recently luxury brand LVMH/Louis Vuitton Moet Hennessy has accelerated its promotions far past its traditional collections of women’s handbags, small leather goods, accessories, shoes, timepieces, fine jewelry, books [...]

Posts Tagged ‘fashion merchandising’

by Kaycee Hale

Luxury brand Versus Versace recently announced a show-stopping, foot-stomping fashion collaboration with Sri Lankan-British Grammy award-winning rapper, singer, and artist M.I.A. This 19-piece collection that went on sale October 16 was inspired by actual Versace knock-offs that the singer saw on the fashion-forward streets of London. Versus Versace classic prints and brand images are featured in the [...]