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Posts Tagged ‘merchandise marketing’

by Kaycee Hale

Fashion retailer Club Monaco has decided to expand its merchandise marketing mix. This polished upscale clothier is getting into the shoe design marketplace. This international lifestyle brand offers affordable luxury with a modern sensibility. Club Monaco is set to launch its first footwear line in August 2013. Club Monaco appeals to the creative consumer–a group of [...]

Posts Tagged ‘merchandise marketing’

by Kaycee Hale

Fashion merchandise marketing added pop-up stores to its array of retail customer services not too long ago. The advent of this newest kind of fashion merchandising makes most customers salivate as they anticipate which fashion retailer is going to be next. They just keep showing up and are probably in your hood right now. The [...]

Posts Tagged ‘merchandise marketing’

by Kaycee Hale

Lights, camera, summer style action. Think fashion. Reflect on creativity. Go global in your apparel and accessories range of trendsetting styles. Let’s jetset around the world to Carmen Steffens’ fashion merchandise marketing retail stores. They’re in the USA–think Hollywood. Or you can travel to one of her worldwide franchises in Beirut, Johannesburg, Buenos Aires, Santiago, Madrid, [...]

Posts Tagged ‘merchandise marketing’

by Kaycee Hale

Merchandise marketing must be multi-dimensional in today’s global fashion universe. To be successful, innovation is the business buzz word du jour. Innovation is about creating value, and what better way to create retail cutomer loyalty than to offer customers an array of services, along with a wide variety of trendsetting designs. E-tailer BaubleBar is one of the [...]

Posts Tagged ‘merchandise marketing’

by Kaycee Hale

Topshop. Are you familiar with the name of this fashion merchandise marketing juggernaut? If not, then you’ve missed out on many spectacular fashion retail specials in cyberspace. Specials such as Chloe Jade, Dare to Dungarie, The Word on the Street, White-Out, and Festival Spirit…just to name a few. Topshop has some of the hottest Summer [...]

Posts Tagged ‘merchandise marketing’

by Kaycee Hale

Are you Geek? Or are you Chic? Or–are you both? If you’re both, then you probably tuned into the collaboration between Bloomingdale’s and Microsoft in San Francisco a few weeks ago.   Fashion Merchandising is no longer just a sales vehicle to make profit for retailers. Major retailers have become more philanthropic than you could [...]