Jun

10

Posts Tagged ‘retail’

by Kaycee Hale

Fashion is a merchandise marketing machine, and creativity is the fuel that lifts it into the stratosphere. But you already know that if you read the cover story of the most recent issue of Fast Company. Did you notice the article? Did you see that enticing 100 Most Creative People in Business–2013 title on the cover? Who [...]

Posts Tagged ‘retail’

by Mani

An important facet of studying merchandise marketing is learning about various retail business structures and practices and the customer experience. A growing trend in the fashion retail market is the emergence of temporary retail stores also known as pop-up stores. The concept of temporary fashion retailers appeal to a younger consumers who appreciates the fly-by-night [...]

Posts Tagged ‘retail’

by Mani

As mobile technology continues to evolve at a rapid pace, retailers are constantly adapting new methods to connect with consumers using new forms of merchandise marketing that didn’t even exist a few years ago. This is good news for students who will soon be entering the fashion industry job market after earning a degree from [...]

Posts Tagged ‘retail’

by Mani

There’s no denying the influence of social media on fashion brands and retailers, especially those that are strictly E-commerce or online retailers.  Interestingly, recent studies indicate that for now, fashion merchandisers consider social media as a medium to “build up brand awareness and customer loyalty” rather than as a way to drive immediate sales, according [...]

Posts Tagged ‘retail’

by Mani

Innovative technology and its impact on retail are at the forefront for merchandise marketing professionals who are constantly seeking new ways to engage with consumers in the digital age. At fashion merchandising colleges, students are learning how companies are adapting new processes to meet the demands of tech savvy, on-the-go consumers. An example of evolving [...]

Posts Tagged ‘retail’

by Mani

Before a fashion retailer opens its doors to the public, there is a tremendous amount of interior design and other types of planning that takes place. When major retailers like Kohl’s, Urban Outfitters and True Religion open a new retail location, they look to the Store Designer, or Store Planner, to oversee the store’s appearance [...]