Apr

30

Posts Tagged ‘Sephora’

by Kaycee Hale

When Pantone announced its Color of the Year, as always–the fashion industry put its collective creative pants on and took some serious apparel industry, merchandise marketing notice. What is the 2014 Color of the Year? It’s PANTONE 18-3224, Radiant Orchid. Chosen as an invitation to innovation, Radiant Orchid “encourages expanded creativity and originality, which is [...]

Posts Tagged ‘Sephora’

by Kaycee Hale

Radiant Orchid #18-3224. Yes, that’s the name of Pantone’s Color of the Year-2014. Pantone is the international authority on color. Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and the mood. According to the Pantone Color Institute, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society. [...]

Posts Tagged ‘Sephora’

by Kaycee Hale

Fashion merchandising is no longer about just merchandising, marketing, and promoting branded apparel. The current fashion business strategies encompass looking for equivalent opportunities to reach as many global customers as possible. Recently luxury brand LVMH/Louis Vuitton Moet Hennessy has accelerated its promotions far past its traditional collections of women’s handbags, small leather goods, accessories, shoes, timepieces, fine jewelry, books [...]