Dec

14

Posts Tagged ‘social media’

by Mani

As mobile technology continues to evolve at a rapid pace, retailers are constantly adapting new methods to connect with consumers using new forms of merchandise marketing that didn’t even exist a few years ago. This is good news for students who will soon be entering the fashion industry job market after earning a degree from [...]

Posts Tagged ‘social media’

by Mani

There’s no denying the influence of social media on fashion brands and retailers, especially those that are strictly E-commerce or online retailers.  Interestingly, recent studies indicate that for now, fashion merchandisers consider social media as a medium to “build up brand awareness and customer loyalty” rather than as a way to drive immediate sales, according [...]